CESAR PEREZ

During the Covid 19 pandemic everyone was forced to stay home as much as possible. This led to a trend in online social media challenges, filters, and games. In 2018 Facebook released its Spark AR (Augmented Reality) Platform and it quickly gained a lot of traction on social media. Here at CP Design we realized how effective this new platform could be at expanding brands with how shareable these filters are. With the onset of the pandemic, we wanted to create a fun game/filter that promoted mask wearing and encourage people to stay indoors. The first version of the filter quickly gained over 65K impressions.